Public Service Media
Media are fundamental to shaping our perspectives – of the world and of other people. Media habits – especially but not exclusively of young people – are changing rapidly as live, broadcast television makes up a smaller proportion of all media consumed. People are not stopping consuming television or radio, but these mediums are becoming part of a much wider mix.
Public Service Media (PSM) is media which fulfils the same public purposes as public service broadcasting, but uses digital media and platforms, including the Internet, instead of broadcast television or radio. It is particularly relevant to youth audiences.
Through its Information Society Working Group (link to ISWG page) the UK National Commission for UNESCO (UKNC) works to:
- encourage the UK to adopt an outward-looking, internationalist approach to non-broadcast PSM policy and developments
- enable the UK to learn from approaches to PSM over non-broadcast channels in other countries with less broadcast-centric media landscapes
- consider how innovation in non-broadcast PSM policy in the UK may contribute to PSM in the developing world
The UKNC is a founding partner of PSM2009, a meeting of over 50 leaders and professionals from media, communications and technology, government and social enterprise. The event was convened with the purpose of creating a new blueprint for non-broadcast public service media for the UK and beyond.