In fact, they should be understood as communication tools designed to raise the profile of a cause, event or value. They create a spike in mentions across digital platforms and traditional media, bringing the most valuable conversations to the table, highlighting their multiple facets. Above all, they hold us accountable, both citizens and those in power, bringing us face to face with our progress – or regress – with regards to humanity’s struggles.
International Days have contributed to the betterment of the livelihoods of millions across the world. The global light shined on specific issues has given valubale exposure to activism, bringing money and offering opportunities for the public to connect with initiatives, generating both results and awareness. But International Days are not the reason why these ongoing projects have been successful. Getting each and every girl to school, or reforming interntional law to protect minorities, is the work of those who dedicate their time and resources to better our world. Our contribution, through these International Days, is to support, talk about and hold accountable.
It is your interest, your attention and your understanding we are aiming to engage. International days are the perfect format to start conversations. They last one day and bring together, within 24 hours, the highest spike in mentions, the largest quantity of content and the biggest opportunities for connections to be established. How can you participate? You can first of all read up on the issue and find valuable information about the cause online. You can use this information in schools if you are teacher, or at work if you are a business owner, to engage and enlighten. If you find a cause dear to your heart, or close to your convictions, International Days are the opportunity to find out and connect with local or international initiatives.